about us

Ainofea's mission

bring innovation

and inspiration

to every athlete

in the world

*if you have a body, you are a athlete 





ainofea clothing brand was created in 2006 and it is now one of hawaii’s most popular home-grown brands.

our mission is what drives us to do everything possible to expand human potential. we're developing high quality gear with talented individuals who share our passion to change the world.



mana - the spiritual life force energy

there is a spirit or ‘mana’ from the islands that you can’t get anywhere else. we try to capture the hawaiian mana in ainofea clothing designs. so, when you see and wear the clothing, you feel the ‘mana’ and it should empower you.



equality isn't a game. but achieving it will be our greatest victory.

we make clothes in which everyone, regardless of gender, race, religion, age, or background, can do their best work.

our purpose is to unite the world through sport to create a healthy planet, friendly communities and an equal playing field for all.



we dare to design the future of sports

to make big leaps, we take big risks. 

no athlete's demand is unattainable for us. we design clothes to move you forward.



a love of sport unites us

we believe in the power of sport to move the world. 

we do that by creating sport innovations, by building a creative and diverse global team which make our products more sustainably, and by making a positive impact in communities where we live and work.